Position Your Horse Business Where Horse People Really Listen

Theresa
Dec 08, 2024
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Here's the thing about horse people – we don't trust easily. We have to be thoughtful – we're responsible for our horses' wellbeing.

Traditional advertising feels impersonal. Social media is a scroll-past blur. And magazine ads? They're yesterday's news.

But catch us while we're mucking stalls, driving to shows, or cooling down after a ride? That's when we're really listening. That's when we're thinking about our horses, seeking solutions, and most open to discovering products that could make a difference.

That's where we come in.

We're the ones asking "why?" when everyone else just nods along. Our podcast reaches 7,000+ monthly listeners who are just as curious and questioning as we are.

Our Listeners

Our community is made up of real horse people who:

  • Love their horses and want the best for them

  • Question traditional practices

  • Are hungry to learn and understand more

  • Make thoughtful choices about horse care and equipment

  • Share what works with their barn friends

  • Care about evidence and results, not just tradition

Yes, we have vets, trainers, and yard owners in our audience. But mostly? We have everyday riders and horse owners who are passionate about doing right by their horses. They're the ones having conversations at the barn, sharing recommendations at shows, and influencing how their boarding facilities operate.

Why They Listen

Our listeners tune in while mucking stalls, driving to the barn, or winding down after a ride. Unlike social media's quick hits, they stay with us for entire episodes because they're genuinely interested in understanding their horses better.

Why Podcast Advertising Works

Here's the thing about podcasts – people listen while they're doing yard chores, driving to shows, or even while riding. It's different from social media, where everyone's fighting for 3-second attention spans.

Our listeners stay with us for entire episodes because they're genuinely interested in doing better by their horses.

What Makes Our Audience Special

These aren't passive consumers – they're active learners who:

  • Research thoroughly before buying

  • Share discoveries with their barn mates

  • Value products that genuinely improve horse welfare

  • Spread the word when they find something that works

  • Build communities around shared values

What We Offer

Simple: 45-second host-read spots that flow naturally into our content. Plus details in our show notes and newsletter.

Our Approach

We're picky about who we work with because our listeners trust us to be honest. If we wouldn't use it ourselves, we won't talk about it on the show. That means:

  • No greenwashing

  • No pseudoscience

  • No compromising on horse welfare

  • No exaggerated claims

The Numbers That Matter

Our reach is growing because equestrians are hungry for honest conversations about horses. Here's where we stand:

Current Reach

  • 7,000+ podcast plays across platforms

  • Top 20% of video podcasts on Spotify

  • 1,400+ monthly YouTube views

  • An active presence on Apple Podcasts and Audible

  • Growing newsletter subscriber base

2024 Growth

  • Spotify listeners: ↑ 268%

  • Stream numbers: ↑ 496%

  • Follower count: ↑ 73%

The best part? These numbers represent real horse people making real decisions about their horses' care and training.

Equestrian Industry

The equestrian business landscape is changing. Today's horse owners and riders aren't just looking for products – they're seeking solutions that align with their values. Our audience spans the entire equine industry:

Who You'll Reach

Horse Care Decision Makers

  • Independent horse owners managing their horses' care

  • Professional equestrians running training facilities

  • Barn managers overseeing multiple horses

  • Horse enthusiasts researching best practices

Equestrian Business Leaders

  • Riding instructors building their client base

  • Horse trainers developing their programs

  • Livery yard owners upgrading their facilities

  • Equine business entrepreneurs seeking solutions

Active Riders

  • Competition riders investing in performance

  • Riding school clients advancing their skills

  • Horse lovers focused on building partnerships

  • Equestrian sport enthusiasts staying current

Why This Matters for Your Business

When you reach our audience, you're connecting with active participants in the equestrian industry who:

  • Make informed decisions about horse-related purchases

  • Influence buying choices at their barns and riding schools

  • Share discoveries within their equine network

  • Build the future of the horse industry through thoughtful choices

Is This a Good Fit?

If you:

  • Have something genuinely useful for horses or riders

  • Can back up your claims

  • Care about horse welfare

  • Value honest marketing

Then we might get along.